Hozelock set to boost profits and maximize sales for garden retailers

Hozelock has unveiled a premium range of metal tap and hose fittings which give a secure leak proof and kink-free connection on a wide variety of hose diameters. A range of fully assembled and ready to use hose storage systems have also been launched, including a heavy duty Metal Cart, to give an enhanced consumer experience and an improved in-store display.

The Pro Metal connectors have a scratch-resistant zinc die cast sleeve, while the internal mechanism, including the claw teeth, is moulded from acetyl plastic which gives the best possible grip on a hosepipe wall and hence the most secure connection between hose and watering tool, whatever the water pressure or ambient temperature.

The new companion range of heavy duty metal fittings is made from precision milled nickel plated brass. Comprising a ¾” tap connector with ½” adapter, a 1″ tap connector, a double male connector and a double ended hose repair connector with anti-kink hose tail on both ends.

New Hose Carts and Reel revealed

A rustproof zinc coated steel drum is the main benefit of the new 60m Metal Cart with hose, making it well suited to heavy duty use in the toughest of environments. It is fully assembled – including a new “metallic” 30m multipurpose foamed hose in a coordinated silver and yellow stripe which stands out at the point of sale.

Hozelock are also launching a new range of hose systems: a 45m 2in1 Reel with 25m of multipurpose hose which can be used either free-standing or wall mounted; a 45m Cart with 20m of hose; and two fully-assembled, ready-to-use 60m Carts with 30m or 50m of hose.

A major benefit for consumers is that there is no fiddly assembly work involved, as the supplied hose is connected and wound at the factory. Nor is it necessary to buy extra accessories, as each of the new products comes complete with hose and tap fittings as well as a spray nozzle.

Aquaforce Filter Pumps unveiled

Aquaforce, a new range of seven solids handling filter and waterfall pumps, has been unveiled by aquatics specialist Hozelock Cyprio following a rigorous two-year testing programme.

At the same time, Hozelock is upgrading its range of Ecoclear Easy Clean Pond Filter Systems which will now team Aquaforce pumps with Bioforce biological filters.

In a striking new ‘power case’ with an exclusive Wildlife Protection System and models to suit all pond sizes up to 30,000  litres, the new Aquaforce solids handling filter pumps come with a waterfall option to make them multi-tasking pond workhorses.

Thanks to its conical impeller design and self cooling system which ensure continuously perfect operating conditions, the Aquaforce pumps have a flow rate at 1 metre head up to 11% greater than the Titan models which they replace. When optionally creating a waterfall, head height is up to 22% greater.

Automatic Fish Feeder makes its debut

Hozelock has also launched the Automatic Fish Feeder, a device which can be programmed to dispense measured amounts of food at the required intervals throughout the day.

Indispensable for holiday feeding, the Automatic Fish Feeder can be mounted on a pond wall or suspended above the pond using the supplied free-standing tubular steel gantry with ground spike.

It is simple to operate via a single control which incorporates a battery-operated clock and a frequency dial which gives a choice of up to six feeds per day. The food chamber holds up to 800ml of any kind of fish food.

Become a centre of excellence

And finally, Hozelock Cyprio are to invite the UK’s top aquatics retailers to form a nationwide network of Centres of Excellence which will benefit from a multi-tiered support package including multimedia store fixtures and merchandisers, local media advertising, online listings, beneficial terms, training courses and promotional materials.

The company’s aim is to give the aquatics consumer the best possible in-store experience in a supportive and knowledgeable environment, so as to optimise sales and encourage repeat visits from novice and experienced pondkeepers alike.

Over 150 Centres of Excellence are expected to sign up for what Hozelock Cyprio describes as an opportunity to transform their stores with 21st century category management materials and modern multimedia communications tools.

For further trade information, contact Hozelock’s Birmingham sales office on 0121 313 4096, or e-mail info@hozelock.com.

Full support for the consumer is provided via the Hozelock Helpline on 0121 313 1122 and the Hozelock website at www.hozelock.com which includes extensive advice on choosing and using watering and aquatics equipment and a new online spares facility.