Kelkay expands its plans for Aggregates

Supported by the company’s merchandising solutions, this has resulted in impressive instore product displays which allow retailers to optimise their use of space and maximise sales potential. Kelkay’s latest addition of innovative lifestyle displays within existing merchandising solutions is now helping to increase sales further by inspiring the consumer.

Aggregates are one of the most effective solutions in transforming any garden, driveway or path. Promoted by gardening TV programmes, the renewed and increasing popularity in hard landscaping is undoubtedly a growing trend. 

In meeting this demand, Kelkay has a carefully selected range of natural stone; consisting of slates, cobbles, pebbles and chippings, which is pre packed in large bags with most products also available in bulk bags. The company has also launched over 21 new aggregate products for the 2013/2014 season, confirming its position as a market leader. These products include a new range of unique “chunkies”, a quality, chunky stone in 4 strong colourways. Also brand new to the market are “Feature Rocks and Feature Cobbles” in 4 stylish new shades and cleverly displayed in the new consumer friendly crates. Both ranges are ideal for decorative use around ponds, paths, alpine beds and borders.

Aggregates continue to be core to the Kelkay business. To support exceptional pre-season sales and in readiness for anticipated increased sales during the season ahead, the company has made a substantial investment by opening up another 10 acres of its land bank. This is providing storage for back up stock, currently at 30,000 pallets, which is 50% more than this time last year. In addition to this, Kelkay also has over 55,000 tons of aggregate stock piled in its yard. The company understands how important it is that its customers have reassurance on stock availability for the coming season, especially with the predicted increase in demand for aggregates in the garden.

For more information on Kelkay’s range of aggregates email or call 01405 869333.