Vitax, owners of gardening website Vitax Garden World (www.gardenworld.co.uk), are investing in the power of video to further engage with gardeners and help drive visitors to local garden centres.
Launched in November 2016, Vitax Garden World provides gardening advice, problems and solutions for enthusiastic and knowledgeable amateur gardeners.
Vitax’s investment in producing engaging content is the next stage of its strategy to support its customers and promote sales across a variety of product ranges, the company says.
Hosted by respected practical horticulturist Andy McIndoe, Vitax Garden World’s first talk through video focuses on Buxus.
A staple for most gardeners, Buxus can be used as a structure, in pots or hedges. Susceptible to box blight, nutrient deficiency and bugs, gardeners have a choice of a short 40 second overview or a more in-depth three and half minute video taking them through various problems, solutions and specific product advice.
The final credits reiterate which products have been recommended throughout the video to act as a shopping list prompt.
Available to view through the website or on its own YouTube site – Vitax Garden World – the new series of videos will provide an alternative solution to gardeners looking for more engaging content.
Vitax managing director Daniel Wilkinson commented: “How you interact with gardeners is important and we have found that a short film is ideal for those looking for a quick answer, whilst others are prepared to sit and watch a longer film providing it contains the required information.
“Over the next few months we will be developing a range of recorded content with Andy which will be released throughout the growing season. These have been designed to not only provide essential gardening advice, but also support in-store sales.”
The videos are set to be promoted within gardening publications, online magazines and across social media.
To view Vitax Garden World’s new Buxus video, visit: http://www.gardenworld.co.uk/case-study/2017/how-to-prevent-box-blight-and-keep-hedges-healthy/