He takes over from founder Tom Davis, who will move to the chairman’s role.
Seb has a strong background in retail display having previously worked for international display business Displayplan and before that with Display Creatives.
As director of Displayplan’s retail division Seb created a £10.5 million business from scratch in just four years. During his career he has delivered large retail programmes for major brands such as M & S, Gap, Clarks shoes, Nike and Banana Republic. He also has experience as a publisher with trade and consumer magazines.
Seb said: “I would like Stagecraft to build on its success as a leading company not only in Mid-Wales but both Nationally and Internationally. I want us to continue our reputation as a business that produces quality and can be trusted.
“Our move now to a much larger factory signals our intent to service the significant changes now happening within the industry’’.
Commenting on Seb’s appointment Tom Davis, who started Stagecraft 30 years ago, said:” This was always part of my succession plan. As chairman I shall continue to work with Seb on product design and development.”
