As well as the two Excellence Awards, Miracle-Gro® Patch Magic® was voted Best New Product Garden Care, Best Point of Sale Material and Best Consumer Product Packaging for the Gold Shaker Jar (right).
This marks a hat-trick of awards for Miracle-Gro® Patch Magic® so far since its launch. The other two were Gold at the Product of the Year Awards 2010 where it was voted best new product in the Fertilisers & Chemicals section and the 2009 Glee New Product Award – Garden Care.
Martin Breddy, Scotts, VP & General Manager, said: “Scotts is renowned throughout the industry for its innovative new product launches, but this year we’re so pleased that the trade has realised the full potential of Miracle-Gro® Patch Magic® and voted it best product. We’re also very happy that the huge amount of thought, research, time and energy that goes into our innovative and useful PoS material and packaging has been appreciated and accepted by the industry. Sales of Patch Magic® have matched the trade interest in this exciting, problem-solving product so it’s obvious that everyone likes it.”
Two other Scotts’ products were finalists at the GIMAs. The Scotts’ website – lovethegarden.com – was a finalist in the Best Supplier’s Information Website category and Weedol® Rootkill Plus™ was a finalist in Best Consumer Marketing.