Mr Ballu’s appointment follows the acquisition of the Hozelock business by French owned Exel Industries earlier this month.
Marc Ballu is third generation of the family run Exel Industries and will be responsible for all of the group’s consumer companies which include Berthoud and Cooper-Pegler professional sprayers. He has a background in consumer markets, initially with Mars and subsequently managing subsidiary Exel gsa for 10 years, achieving significant profitable growth. Marc will be relocating to the UK with his family.
Marc outlined: “I’m excited about joining Hozelock. The acquisition sees one of the leading French firms in agricultural, industrial and consumer spraying join forces with Hozelock’s much loved gardening brands, to create a formidable proposition in the consumer market for gardening products.
“Hozelock customers and suppliers should rest assured that the business remains dedicated to delivering the best products and services possible.”
Following the change of ownership, David Algar will step down as CEO of the Hozelock Group.
Guerric Ballu, CEO of Exel Industries said: “We thank David for his leadership of the Hozelock business over the last two years and wish him all success in his future career.”