That’s the view of Stagecraft managing director Tom Davis, who admits the Christmas market in the UK has grown significantly in the last ten years, but feels we have a long way to go to catch some of our European partners, particularly the Dutch.
At the launch of Stagecraft’s new Christmas ideas catalogue, Tom said that the Dutch garden centre group Intratuin create fantastic Christmas displays which draws in customers not only from all over Holland but from other countries such as Germany.
“The Dutch are masters at creating enticing Christmas displays. They understand that more and more Christmas is about creating theatre to draw customers through the doors. At Stagecraft we supply the props that make the theatre of Christmas displays a reality.”