However, this level of excitement is now set to increase as Solus confirms that stock is now available to be taken into stores, offering retailers a unique profit building opportunity in 2013.
Retaining the style and look of Joseph Bentley’s traditional garden tools, the Gold Cut range takes tools to the next level with the addition of titanium coated blades. This special coating maintains a sharper blade for longer and is also resistant to wear and corrosion – helping blades to last up to four times longer than standard uncoated blades. With credentials as strong as these, Solus is confident that Gold Cut by Joseph Bentley will encourage long-term brand loyalty, helping retailers to secure strong customer retention both this season and long into the future. Supported by dedicated point-of-sale and display stands, the Gold Cut by Joseph Bentley range features a selection of pruning tools such as Bypass Secateurs, Pruning Knife and Precision Snips; plus Shears and Loppers. Each product has been designed with comfort and functionality in mind, including soft contoured rubber grips; an ergonomic design and cutting mechanisms that provide extra cutting power when it’s needed most.
Rob Giles, Joseph Bentley Brand Manager said: “Over the last few years Joseph Bentley has cemented itself as a favourite tool brand amongst retailers and consumers alike. However, we wanted to develop the range so that it had even more to offer, which is where Gold Cut by Joseph Bentley comes in. We’ve no doubt that Gold Cut will offer something unique, whilst enabling consumers to enjoy Joseph Bentley style without compromising on performance.”
For more information on the Joseph Bentley range, visit www.josephbentley.co.uk or call 01905 791984.