Floorspace at Glee 2014 hits 75% booked

With five months to go until the doors open on Glee 2014 (14th – 16th September, NEC Birmingham) the show’s organisers – i2i Events – are urging interested parties to confirm their place at the exhibition, as floorspace is filling up fast.  Following an unprecedented response to the changes that are set to take place at the 2014 show, more than 75% of the overall floorspace has already been booked up by a host of big name brands, business start-ups, and niche suppliers from the garden retail market in the UK and abroad. 

Joining those brands that have already confirmed their attendance at Glee 2014 will be Adobe, Albany Shed Company, Anglo Eastern Trading, Apta, BeeMat, Bord na Mona, Briers, Cuprinol (Akzo Nobel), DLF Trifolium, Elho, G7 Computers, Gardman, Globus, Greanbase, Haddonstone, Haws Watering Cans, Javado, La Hacienda, Melcourt Industries, Norfolk Leisure Lifestyle, Nutscene, Petface, Premier Decorations, Scotts Miracle-Gro Company, Spear & Jackson, Swallow (GB) Ltd, Taylors Bulbs, The Great British Card Company, VegTrug and Whitefurze. 

i2i’s Matthew Mein, event manager at Glee commented on in the show’s great shape.  He said: “It’s fantastic to be able to report that Glee is three-quarters full with seven months still to go until the doors opens. This level of industry commitment has clearly demonstrated the industry’s ongoing engagement with Glee and what the show can deliver in terms of profit potential, business building and networking opportunities.  I’ve no doubt that this will stand us in good stead for delivering one of the market’s strongest events in several years.”

He continued: “Not only are exhibitors flocking to book their presence at Glee, but they are also doing so with renewed enthusiasm for how they showcase their 2015 ranges.  Many exhibitors have already expanded their exhibition space, while others have been working closely with the team to develop an entirely new proposition regarding their stand design, and how they’ll promote their products at the show.  I for one am excited to see these plans come to fruition later this year – it really is set to be an exciting display.”

Matthew added:  “We’ll also shortly be able to announce some of the exciting, added value content that we’ve put in place to ensure that every second spent at Glee will be hardworking and inspiring for both manufacturers and retailers.  Our plans stretch the length and breadth of the show, ensuring that all sectors covered by Glee can benefit from an unrivalled educational programme, plus a wealth of additional features such as our new product awards and also wider networking opportunities. We’ve no doubt that this new content will complement exhibitor activities to help create the strongest possible buying and selling opportunities for the garden retail market.”

Built on the themes of ‘Discover, Network, Grow’, Glee 2014 will be the 40th year for the show.  In 2014 Glee enters a new era as it moves to a new location within the NEC’s Halls 17 – 20; creating a host of fresh indoor and outdoor exhibiting, feature and visitor opportunities that meet the buying and selling needs of the modern garden retail industry.