Do you think your latest innovation has the potential to be the next ‘big thing’? Do you offer something new that has the potential to boost the profits of any garden retailer who stocks it? If any of these descriptions matches a product you are set to introduce to the garden retail market for the 2015 season, then be sure to enter it into the New Product Showcase at the Glee exhibition (14th – 16th September, NEC Birmingham).
The Glee New Products Showcase serves three functions. The first is that from the exhibitors’ perspective, all entrants can enjoy the opportunity to have their latest lines displayed in an area of high buyer footfall. The second, time-short buyers can see ‘what’s new’ in a matter of minutes within a single central located ‘new products hub’ within the heart of Glee’s new location, Halls 17 – 20. And finally, the awards offer the possibility of winning a number of different prestigious awards – from the Glee Award, as judged by a panel of recognised industry experts, to the Retailer’s Choice Award, which is voted for by visitors to the Glee exhibition.
This year the showcase will feature entries from eight product categories, with winners decided by a judging panel made up of a cross-section of industry experts and retailers. Product categories include:
- Best Garden Care Product
- Best Landscaping & Garden Design Product
- Best Nursery & Planteria Product
- Best Garden Leisure Product
- Best Home, Gift & Clothing Product
- Best Retail Support Product
- Best Pet Product
- Introduced in 2013 – The ‘Retailers’ Best Product’ Award – voted for by Glee visitors during the show
Judging will take place during build-up of the show, and on the opening day of Glee 2014 the winner of each category will be awarded the highly coveted title of ‘best in category’ at a special ceremony on-stand at the Glee central ‘Hub’, home to the New Product Showcase.
To enter, simply download the entry form from the Exhibitor Zone (online at gleebirmingham.com).
i2i’s Matthew Mein, Glee event manager, said: “In recent years the Glee New Product awards have demonstrated their value to both buyers and suppliers. Many winners have stated that the awards have helped move their business to the next level. This year we are asking exhibitors to engage with the awards earlier than ever, providing them with plenty of time to optimise their award entry, ensuring maximise impact for the judging process and at the show. As always the team and I are on hand to assist exhibitors, and look forward to seeing those products that are put forward for consideration.”
