Vital Earth in Website and New Product success at GIMA

The company won a GIMA Award for the Best Suppliers Information Website for its site,, followed by a runner up award in the Best New Product category for its innovative Chicken Poo TM fertiliser. 

The Vital earth website, was described by TV gardener, Joe Swift of BBC Gardeners’ World, who presented the Awards as, “in the words of the judges, vibrant, personable and easy to use ….. this totally refreshing approach to consumer education about green issues….”  Colourful, engaging and highly interactive, the site targets both established gardeners and younger enthusiasts taking up ‘grow your own’ for the first time and needing friendly advice from a green perspective.  Created in house and tested for both content and style in consumer focus groups, the site includes advice, information on going peat-free, product and stockist updates, a gardening calendar, recipes, a club forum and an ‘ask the experts’ feature.