Home and garden projects retailer Homebase has unveiled its new Easter campaign, built around the theme of ‘Grow a whole new Room’ as the retailer encourages customers out of their long hibernation and into the garden.

Homebase has become the first national home improvement and garden retailer to add its complete plant range to the SmartPlant App, giving customers the confidence to choose exactly the right plant for their home and garden. After a year-long successful trial with Homebase, the SmartPlant App will offer a free digital plant caring assistant with every plant purchase. All customers will need […]

Despite Boxing Day traditionally being a key date in the diary for sale-savvy shoppers, research shows that the majority of UK consumers (92%) support retailers who choose to keep their doors closed on Boxing Day, a move also welcomed by retail staff.

Homebase has selected M&C Saatchi Public Relations to run its consumer PR, corporate PR and social media activity for the next two years.

Homebase has partnered with Neptune Software, a leading provider of ‘low-code’, rapid application development software.