Plan early for Christmas or you could be left out in the cold. That’s the message from leading shop-fit specialists, Stagecraft.
They are urging retailers to focus on planning their festive displays now, by assessing current merchandising space and fittings to ensure they have all the display equipment they are likely to need to maximise sales in the busy Christmas season.
Stagecraft has issued the alert to all retailers that they should consider ordering their equipment before the end of June, to achieve realistic delivery times and ensure continuity as the season’s changeover.
Stagecraft’s Managing Director, Tom Davis, said: “In a wide and tough market, retailers have to work hard to entice every customer and, as high street tactics are observed, display and merchandising has become much more sophisticated and focused.
“This ‘retail theatre’ changes seamlessly, flowing from one busy season, straight into the next with relevant, varied and interesting goods displayed in a way to keep customers engaged and returning to spend.
“With the summer season in full swing, it’s understandable to find ourselves lost in the here and now. But spending a little time now can pay dividends, by allowing you to continue the momentum into the run up to Christmas that, realistically, commences in late August, early September.”
As part of their regular programme of bulletins, brochures and web site updates – all designed to support both their customer base and the industry in general, Stagecraft has put together a summary of ideas and solutions all of which are designed to be multi-seasonal, offering the flexibility to be used all year round.
Tom said: “We can help you in the process. Stagecraft has regional consultants available to assist in the assessment of your requirements and advise on the latest trends and designs.
“We can do all the ‘leg work’, proposing the most cost effective solutions and, by a placing your orders now, you can enjoy the peace of mind of knowing that your new fixtures and fittings will arrive at a convenient and appropriate time to suit your exact requirements.”
Stagecraft displays are available in a whole host of finishes, giving you the ability to coordinate with your existing fittings and branding. A high level of care and attention is given to each piece, both in design and construction and many will flat pack away. A wide range of mobile options can easily be placed in position wherever you need them.
The new Stagecraft Christmas flyer and the latest Benchmark publication features a variety of props to help inspire when it comes to conjuring up a festive atmosphere, as well as innovative slatwall and table units to promote seasonal gift ideas.
To help speed up the ordering process all Stagecraft’s products can be view online.
For your free Christmas flyer or a copy of any of our Benchmark publications, telephone 01597 840222; or e-mail sales@stagecraft-uk.com; or visit http://www.stagecraft-uk.com/
