Driven by the desire to reduce the consumption of single use plastic, new brand Smidge launched 90 products which were on display at Spring Fair 2019.
The range covers a wide variety of categories from ‘on the go’ through to everyday household usage. Including a unique 100% bio-degradable and recyclable formulation that means no plastic or melamine makes it into the environment.
Targeted toward the consumer wanting to engage in more environmentally friendly consumption. The brands philosophy is simple. Responsible, affordable, optimistic, giving the consumer a different choice.
Smidge doesn’t want to take over the world, it says it simply wants to enable consumers to make that small change which together can make a big difference.