Smart Garden to purchase Chapelwood birdcare from Scotts

Smart Garden and Scotts Miracle-Gro have announced that the businesses have agreed terms for the purchase of the Scotts Chapelwood business, for an undisclosed fee.

The Scotts Miracle-Gro Company UK general manager Sheila Hill commented: “We are delighted to have found, in Smart, an experienced buyer for this business. We made a strategic decision to focus on our core business, which is not wild birdcare, and it was clear that we had to find the right company to take Chapelwood forward and provide continuity and growth for its many loyal stockists.”

chapelwood-logoSmart Garden chairman Paris Natar added: “At last, we have found absolutely the right opportunity to enter this exciting category. Most of our management team, myself included, have many years of experience in manufacturing and marketing wild birdcare products and we have made no secret of the fact that it has been on our ‘to-do’ list since acquiring the Smart business in 2013. Chapelwood provides the perfect springboard!

“But first, we have a new business to run and it is vital that we establish inventory within Smart at the earliest opportunity to meet our customers’ seasonal needs as fully as possible. We will be talking to and writing to all our customers in the coming days to give them all the information they will need.”