Scotts to use ‘It’s Gro Time’ theme at Chelsea

The ‘It’s Gro Time’ marketing initiative from Scotts Miracle-Gro will be the theme for its stand at the Chelsea Flower Show. The ‘Gro your own Sunday Roast’ area will show how to grow potatoes, carrots and other vegetables on patios, balconies or other hard standing thanks to the growing abilities of the new Miracle-Gro Organic Choice Potato and Vegetable gro-sac. A separate area of container-grown bedding plants and shrubs will provide a beautiful display of blooms to delight visitors.

A 3-dimensional lawn will also be used to highlight the new products that have been launched this year, including EverGreen Mow-It-Less and brand-leader EverGreen Complete. Head of Marketing at Scotts, Paula Parker said, “We are also featuring home fruit growing and will show raspberries climbing vertical surfaces and strawberries in our unique Levington Organic Blend Strawberry Giant Planter.”

Scotts Miracle-Gro Company

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