Garden centres can now turn to Gardman for their complete wild bird offer following a new distribution agreement between Gardman and the RSPB. Under the agreement Gardman will be able to supply selected products from the RSPB range to garden centres throughout the UK.
Gardman already provides its retail partners with a unique wild bird care offer that spans the essential basics to the high quality seeds and tables from the specialist wild bird care brand, The Ernest Charles Co. With this new agreement the company has developed its wild bird care category further, adding products from the most recognised wild bird care brand in the UK, the RSPB.
“The wild bird care category is important to our garden centre partners so we invested to create a solution that is unrivalled in the market,” said Tim Goff, category director of Gardman. “Earlier this season we innovated our wild bird care range in response to consumer feedback and the addition of the RSPB range means we have a comprehensive category offer that is incredibly broad and deep. It includes every day essentials; premium feeds and tables; and high quality, high volume products with strong conservation credentials – everything retailers need to trade up consumers and boost sales and profits from just one source.”
“This agreement will make RSPB products even more accessible to the trade,” explained John Capper, National Account Manager at the RSPB. “Gardman’s strength and reach throughout the country means that they can offer a wide ranging and flexible service.”
The range RSPB range includes:
- Feeds – from standard quality seed mixes to sunflower hearts, nyger seeds and peanuts; suet balls, birdcakes, sprinkles and mealworms
- Quality bird feeders – classic seed and nut, premium peanut and suet nibble feeders, two and four port easy clean feeders
All RSPB bird food and wild bird seed blends are carefully selected, premium quality products with no filler ingredients so more of the food is eaten by the garden birds and there is less waste and mess.
To access Gardman’s complete wild bird category offer, including the RSBP range of feeds and feeders, garden centre retailers should contact their agent now or call 01406 372237.
