Roundup celebrated success at Glee 2012

Launched to the trade at Glee 2011, Roundup shared the success story of Roundup Gel at Glee 2012. Roundup Gel recently won three GIMA awards – Best New Product, Best Consumer Product Packaging and Best Marketing Communication. It was also awarded the highest accolade, the GIMA Sword of Excellence for outstanding performance.

Roundup also launched details of its autumn tough weeds consumer campaign and how garden retailers can benefit from this. The campaign will be promoting the Roundup “Black Label” range of ready to use and super concentrate products to tackle stubborn and woody weeds, as well as Trees, Stumps and Japanese Knotweed. It will also point out the benefits to consumers of getting to grips with weeds in autumn. For retailers, the tough weeds campaign provides an opportunity to capitalise on Roundup’s continued investment by making sure customers can find what they are looking for when they visit a garden centre with a view to purchasing a weed killer.

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