Farplants’ 2017 Christmas campaign has seen a 68% increase in sales over November and December, the company has announced. The West Sussex plant wholesaler introduced 11 new ranges this year, which included, for the first time, pot grown Christmas trees.
The Farplants Christmas selection combined 2017’s must-have trends with traditional favourites, to provide an extensive collection to entice festive shoppers.
Farplants Sales Ltd managing director Brett Avery is delighted with the response to their new Christmas offering. He said: “Our new and extended collection has resulted in unprecedented sales growth for Christmas.
“While traditional favourites continue to be essential, contemporary designs with the latest colours and textures have proved very popular. New for 2017, the Nordic woodland range combines the popular Scandi style with stunning winter plants for a sophisticated festive display.
“Christmas is an incredibly important retail opportunity for garden retailers; we’re delighted to be able to continually bring them the very best quality and new designs.”
Brand new for 2017, Farplants’ added UK pot grown trees to their offering. The Christmas trees are grown in pots and sunk in the ground. This ensures the roots are intact and gives them the best chance of growth at home.
Farplants’ extended festive range was showcased at 2017’s Four Oaks and Glee trade shows, where garden retailers could see first-hand the new formats and planting mixes.
The collections are designed in-house by the Farplants added value team, who continually review the latest trends to create appealing new seasonal ranges for garden retailers. Following on from the success of Christmas, the Farplants’ Mother’s Day and Easter planted container collections are full of new ranges, available from late January.