DLF Seeds, the new distributor for Neudorff, is reporting strong pre-season orders for the German natural gardening product portfolio.
Since striking the agreement in September, DLF Seeds, owner of the Johnsons Lawn Seed brand, says the Neudorff range – which carries the company’s iconic sunflower branding – has been well received by retail stockists across the UK.
Johnsons Lawn Seed’s consumer manager, Guy Jenkins, said: “It has been fantastic to experience so much positivity from stockists since becoming the exclusive distributor for Neudorff. There is a natural synergy between Johnsons’ and Neudorff’s leading ranges of stand-out products, and combining both into DLF Seeds’ distribution system has resulted in an excellent sell-in to retail outlets across the UK, with the ranges well-received by stockists.
“The naturals category is a growth area within garden centres and Neudorff’s product line-up for eco-conscious gardenersreally chimes with stockists who are experiencing increasing footfall in sales areas dedicated to green gardening solutions.Neudorff’s product range is right on-trend, with enquiries and orders coming in fast from garden centre groups as well as independent retailers.
“Neudorff’s glyphosate-free weedkillers, metaldehyde-free slug and snail bait, neonicotinoid-free bug and larvae killers and organic feeds have all performed strongly ahead of the 2020 season.”
