Organic, peat-free compost manufacturer, Vital Earth, has used its well-established green credentials to launch a brand new consumer website, , aimed at the generic gardener and green living enthusiast.

Colourful, engaging and highly interactive, the site targets both established gardeners and younger enthusiasts taking up ‘grow your own’ for the first time and needing friendly advice from a natural, green perspective.  Born out of extensive consumer research on both content and style, the site includes ethical gardening advice, information on going peat-free, product and stockist updates, a gardening calendar, recipes, and a Greener Gardener Club Forum for networking, ideas exchange and an ask the experts feature.

Commenting on the launch of, managing director, Steve Harper said, “This is very exciting development and reinforces our credentials as the best one stop shop for 100% natural, 100% sustainable and 100% UK-sourced green gardening products. The site is striking, informative and fun and it proved a real hit in qualitative consumer research.  Early data shows it’s already a popular destination for gardeners and green enthusiasts.”

The Vital Earth range is now listed nationally in garden centres and in 350 Wilkinson’s stores.  There are over 30 products, including specialist composts like ericaceous, rarely if ever previously available in a peat-free format, and the new ‘chicken poo’ fertiliser, sourced from British free range hens.  The bright, quirky packaging and POS plus helpful guidelines as to usage have proved extremely motivating to gardeners and established Vital Earth as one of the leaders in all aspects of greener gardening.

For further information, pictures or samples, contact:

Kate Newton

Brookes & Co

01283 840732