Keter UK has set up a series of trials with garden centres to test its new range of sheds in store.
The trial marks the start of the company’s relationship with the garden centre market, and the team has carefully selected two shed ranges which they believe will have the widest appeal to garden centre customers, Keter says.
The Oakland and Fusion sheds both feature a wood textured finish and each is backed by a lifetime warranty. A point of sale unit has been manufactured which displays a model from the two ranges back to back with information and brochures incorporated within the display.
Keter marketing director Kerry Murfin said; “Very few garden centres offer alternatives to wooden sheds, the two ranges we have selected present viable alternatives without comprising on style. We are focusing our efforts to ensure we give these retailers the tools and support they need to fulfil this need.
“We know that space is tight in garden centres and wanted to create a display that takes up minimal space while showing customers the quality and benefits of our products. We have a team installing the units and staff to train and advice managers and staff at each centre.”
Keter is managing the delivery of the sheds to customers who simply choose the size and model they want and pay at the till.