The secret of no risk retailing
Sales opportunities which offer retailers ‘no risk’ are few and far between, but TV merchandising expert, Creative Products can make just that claim. The company’s sales method could prove an irresistible option for cookshops and housewares retailers with its fully serviced merchandising system where products are supplied, promoted via instore TV, serviced and replaced on a fully sale or return basis.
Creative Products offers a wide range of kitchen housewares utensils and gadgets, presented in an explanatory and experiential manner. Products are supported with top quality TV screen demonstrations incorporated into their merchandising stand, making for inspired impulse and gift purchases. With huge potential for peer to peer recommendation, the result can be significantly intensive purchasing based on sudden consumer trend or simple seasonality.
The real attraction of the Creative Products proposition is the company’s trading method. In general, most listings are based on firm sales and if these do not materialise, retailers are compelled down the discounting route with consequent erosion of margins. The Creative Products system is quite different.
Merchandising stands including TV promotional content are supplied on loan free of charge and supported every four weeks by Creative Products personnel. Each support visit includes an assessment of sales achieved, a change of product if appropriate and full credit supplied for any product unsold.
Working with Creative Products, retailers can try any product from the company’s extensive range. An individually tailored 12-month programme of product promotions will then be created to best reflect the retailer’s store footfall, customer base, adoption of consumer trends or seasonal plans. The result can be entirely bespoke to each retail customer and the whole programme of products can be tweaked and updated on a four-weekly basis with any unsold product being credited.
Creative Products’ Managing Director, Mark Hall explained, “We have a constantly refreshed range of great product ideas all merchandised with TV promotional material. The combination is proven to engage consumers. With our ‘nothing to lose’ offer, retailers can be totally confident whether they have experience of this approach or are trying it for the first time. Moreover, if either the retailer or Creative Products has any doubt when setting up a new relationship, we are always happy to work on a mutual trial basis while footfall and sales numbers are established. It is a fail-safe merchandising system for the housewares sector.”
Interested retailers should visit GLEE Stand 6R50-S51. Alternatively, contact the company on 01476 564 230 or email sales@creativeproducts.ltd.uk. Visit www.creativeproducts.ltd.uk for more information.
