Forest Garden has introduced a new simplified pricing structure for 2016, offering retailers greater flexibility and allowing them to set their own retail selling price if desired.
This new pricing structure has been created to coincide with the launch of Forest’s two new product catalogues. As its ranges continue to expand across a number of product categories, the company has separated its core decorative products from its garden building offering, providing a reference tool for retail customers. This change also enables Forest to focus its attention on specifically developing each individual range in line with changing consumer trends and demands, the company adds.
Unlike previous catalogues, where each product included a Recommended Retail Price (RRP), the 2016 catalogues feature an insert which lists all of Forest’s suggested retail prices. Retailers then have the option to choose their own selling price relative to their local market, or select the price as suggested by Forest.
The move to simplified pricing is also represented in Forest’s new POS, which has been refreshed for the 2016 season. Moving away from the orange colouring, the new POS now features green colouring, reflecting its gardening credentials, Forest says. The area in which the price would normally be displayed is now blank, and a range of differing pricing stickers are available, allowing retailers control of how product is priced in-store.
Finally, Forest has also reviewed its use of SRPs within its home and stockist delivery services. In 2016 this whole system has been simplified, and now only one price is provided. This price is reflective of the true value of the product without added costs for direct home delivery, or store provided courier services, Forest says.
Forest Garden sales and marketing director John Gomersall said: “Our new simplified pricing structure has been put in place for one simple reason – providing transparency and flexibility for our retail customers. We appreciate that our customers face different challenges in their local markets, which is why we feel it is important to provide them with the option to create an offering which best suits their needs. The same high-quality Forest product and broad portfolio is still on offer, as is our unrivalled customer support, but now it is all supported with a pricing structure that allows retailers to take greater control.”
