Heathfield Nurseries, Parklands, Waltham Abbey, Essex EN9 2AG


Whether you’re a landscaper, garden designer, grower or retailer, the fast-evolving business landscape coupled with the economic uncertainties of recent years has not only made for challenging times but challenges to our time as well;  finding space in busy schedules to just stop, think, learn and plan ahead has become increasingly difficult. Thank heaven then for Classiflora-Zelari!  Whether you’re seeking inspiration, education, motivation or simply a good day out, the Classiflora-Zelari 2014 open days 5th-6th March 2014 will magically pull together those nagging  items from your ’to do’ list and help you keep up with industry developments…

Inspiring retail customers. TV’s James Wong, botanist and foodie grower, will deliver inspiring talks and demonstrations showing retailers how they can better connect with younger gardeners, not only using social/online media but also learning a trick or two from James’s unique ‘pot to plate’ recipes, which have proved to be so popular with the youth market.
And from catwalk to catmint, new exhibitors will include Town & Country designer wellies, and Kelkay landscape products, so when they’ve finished checking out the latest in garden /festival footwear and landscaping materials , buyers can kick-start the growing season browsing Classiflora’s extensive range of shrubs, trees and ornamentals, with 180 bespoke shelf deals.

Streamlining systems and flexible buying. Bespoke shelf deals give buyers the ability to purchase in the most economic and flexible way – just make up your order by mixing and matching the plants you know your customers will buy. Less waste, less risk, more profit! And Classiflora’s new ordering app is a brilliant innovation that really does save time, enabling a quote to be emailed to a customer with prices, offers and images in just minutes. Sales & Marketing Manager Andrew Dayes will be happy to demonstrate!

Landscaping inspiration. Landscapers can get their creative juices flowing exploring Classiflora’s unrivalled on-site selection of hardy exterior European specimen plants, trees, shrubs and topiary, including larger architectural plants and specimen trees.

Business education. Neville Stein will be offering two one-hour training and development taster sessions, endorsed by the HTA (with the opportunity to sign up to the complete courses), covering topics that relate to increasing the profitability and loyalty of existing customers and attracting new customers.

Motivating networking opportunities. Catching up with old acquaintances and making new contacts is so much more productive face-to-face and the famous Classiflora- Zelari hospitality makes it all so easy! For landscapers and developers, the APL will be holding one of their popular Networking Seminars on March 6th.

Mouth-watering Tuscan cuisine.  Enjoy a delicious, leisurely Italian lunch courtesy of Classiflora-Zelari.

Supporting horticulture’s favourite charity. Classiflora will make a donation to the Greenfingers Charity for every customer who books their open day reservation online. The Greenfingers Appeal builds wonderful gardens for children’s hospices – so every online booking will be helping to create memorable experiences for children and families who use the hospices.  There will also be a raffle in aid of Greenfingers with prizes drawn on both days.