Organic, peat-free compost manufacturer, Vital Earth, whose well-established green credentials are based on a core range made from recycled garden waste, has won a silver award in the Chemicals and Fertilisers category at the Product of the Year Awards with its ‘Chicken Poo’ organic fertiliser. Made from natural recycled chicken manure, it is particularly innovative and contrasts with other products by being sourced exclusively from British free range hens. ‘Chicken Poo’, which was developed in house, has been tested in depth via consumer focus groups, whose views had a strong influence on its striking name and lively engaging presentation emphasising the natural ‘happy hens’ ingredients and British provenance.
The product is listed nationally in garden centres and in 350 Wilkinson’s stores and the quirky, colourful presentation, packaging and POS are proving extremely motivating to both established gardeners and younger enthusiasts taking up ‘grow your own’ for the first time.
Ideal as a fertiliser for all kinds of vegetables, fruit, flowers, trees and shrubs, Vital Earth Chicken Poo contains all the essential plant nutrients, all naturally derived. The product is supplied in tub form for easy use and storage and comes in a 7Kg size with an rrp of £7.99.
Commenting on the award, sales and marketing manager, Maryanne Stokes, “We’re thrilled to see that a product that was created by our own team, researched so well and enjoyed such a lot of consumer input, has come good in practice. We were very confident in the green credentials and the excellent presentation and we knew already the sales – and the sell-through – were fantastic, but an award like this shows that ‘Chicken Poo’ really is a winner.”
For further information, pictures or samples, contact:
Brookes & Co