Catering departments serve up good sales for May

The Garden Centre Association’s Barometer of Trade (BoT) results have revealed that garden centres across the country saw catering sales rise during May (2015).


Compared to the same time last year (2014) sales in catering departments were up 14.46%.


Iain Wylie, GCA Chief Executive, explained: “It’s great news that catering sales were on the up during May. Garden centres have so much more to offer than just plants these days and people often make a family day out of visiting their local centre as there’s something for everyone.


“They can browse the plants, pick up gifts and clothes, let the kids play in the play area and have a hearty lunch or dinner.”


The second best performer for the month was outdoor plants, which was 13.96% up.


Simon Bourne, Garden Centre Manager at Perrywood Garden Centre and Nurseries Ltd in Essex, said: “May was a really great month for us and was in fact our best ever month in the garden centre and in the coffee shop. Sales were up 18% for the garden centre on last year and up 24% in the coffee shop. Plant sales in May were fantastic and were up 21% on last year.


“As always the weather drives our sales and the higher than average rain fall and lower temperatures has actually helped this time around. The rain has fallen in short sharp spells that have kept plants looking fresh but dry spells in between have allowed gardeners to get out and do things.


“The lower temperatures have meant that people haven’t headed to the coast/park/pub beer garden and although it has been colder we have had quite a bit of sunshine which has been perfect for spending a day doing work in the garden.


“The Chelsea week always gives us a lift and this year was very strong and the week after that was half term which again was exceptionally busy. There seems to be confidence from customers to spend more this season with larger plants as well as leisure lines selling well.”


During the month sales of houseplants were up 13.55% and furniture and barbecues did well at 10.3% up.


Katie Eckley, Manager at The Old Railway Line Garden Centre in Wales, said: “May was very good for us, the weather was bright enough to keep bringing people out, although those few late chilly evenings were a bit worrying.


“Overall we were 16% up on last year. The restaurant is still seeing growth at 10% up for May. It had a very busy half term with our ‘Wild Wednesday’ event running, bringing in over 100 children and the famous Hay Festival runs for 10 days bringing in lots of tourists, keeping the place full of families.


“Outdoor living is doing extremely well for us, it was over 80% up for May compared to last year. We just hope we can keep it up as suppliers stock levels are getting low now. Outdoor plants had a cracking month at 15% up, we are very happy with this level of growth for a department that we haven’t made any bigger, just worked it harder and turned stock over quickly.


“Houseplants are doing well for the year so far but May was about on par with last year.”


Garden centres also reported a rise of 9.54% in pets and aquatics departments.


Monkton Elm Garden & Pet Centre’s new Elm Tree restaurant saw positive growth in its first full month of trading since opening in April.


Managing Director, Mike Lind, said: “Catering Sales for May were up 48.6% on 2014, with good performances in both hot and cold food sales from the new deli island and open-kitchen carvery. Hot drinks sales performed exceptionally well with our new coffee lounge sales confirming that if you offer good quality tea and coffee customers will visit.”


Food hall/farm shop sales were up 8.18%. Clothing sales were 9.08% up compared to the same time last year.


The BoT results are the only official GCA trading figures to be released.


The GCA BoT reports are compiled using actual sales figures and provide an up-to-date trading position statement. They are made available mid-month following the end of the prior month after all member garden centres have submitted their results.


The reports allow members to compare their trading positions with other centres.


The GCA represents nearly 200 garden centres nationwide.


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