Capitalise on national consumer wild bird care campaigns, Gardman urges

Wild bird care supplier Gardman is encouraging retailers to stock up and boost sales during high-profile conservation-led events over the next few weeks.

The British Trust of Ornithology’s (BTO) National Nest Box Week (February 14 to 21) creates a massive opportunity for consumers to directly help wild bird conservation.

Natural nesting sites for birds such as disused old buildings or hollows in trees are fast disappearing. Taking part in National Nest Box Week gives people the chance to contribute to bird conservation, with the added pleasure of observing the breeding birds their nest boxes attract.

Gardman has produced point-of-sale material to highlight the event and includes a leaflet containing information about the range of Gardman FSC certified nest boxes available and the best places to site them.

Retailers should also take advantage of RSPB’s (The Royal Society for the Protection of Birds) Big Garden Bird Watch (January 28 to 30), in which consumers are invited to spend one hour logging garden bird activity. The event has attracted growing public support in recent years, with more than 519,000 people all over the UK counting an incredible 8,262,662 birds last January.

Gardman is urging stockists to create aspirational displays ahead of these events to emphasise the importance of feeding and providing shelter for garden birds at a crucial time of year when temperatures are low and natural food is scarce.

Wild bird care senior category manager Craig McIldoon commented: “By siting a variety of different feeders for nuts, seeds and calorie-rich treats, such as fat balls around the garden, people are more likely to see a variety of species visiting their garden. The results will be invaluable to the RSPB in monitoring wild bird populations and identifying which species are declining and which are thriving.”