Brand recognition holds the key

“In an economy in the grip of austerity for some time to come, we can build on almost 35 years as a leading premium barbecue supplier, and the recognition this brings from visitors to garden centres, which remain a first destination choice among consumers looking forward to garden and patio entertaining”, says Outback’s Mark Osborne.

Building on Best Buy recommendations from consumer watchdog Which? and five star ratings from the Mail on Sunday, Outback has highlighted its signature models in a new ‘Select’ range, including 2013 refinements such as treated wood fold-away tables for easy storage, cast-iron burners for more consistent heat distribution, and lava rock to provide the sought-after smokey flavour. Outback’s top seller, the Meteor gas 4-burner is now also available in a new striking blue. To complete the picture, Outback has developed its own brand of outdoor leisure furniture for 2013. The ‘Outdoor living’ range offers the latest choice from a new range of light weight textilene and padded vertical relaxer chairs and recliners offering 6 reclining positions, all in a selection of contemporary colours, such as blue, red and silver to add a final touch to the eye-catching Outback promotional theme ‘It’s simply a matter of taste’.

For further information contact +44 (0) 2476 466461, or email