Antony Worrall Thompson’s new 2009 range at GLEE caters for all

It is great to see Slemcka’s AWT range going from strength to strength. This GLEE saw the addition of a new range of two, three and four gas burner grills to complement the existing Signature range and a new portable charcoal barbecue that is lightweight enough to take wherever you go.
“It’s great to be involved with a product range designed to make good quality barbecuing equipment accessible to all consumers at every level. I feel passionately that quality products should not be elitist” explained Antony Worrall Thompson.
Testimony to the above in June the Antony Worrall Thompson “Living Charcoal Grill” received WHICH? MAGAZINE BEST BUY accolade for barbecues priced under £100 attaining top marks of all those tested.
Antony was also hailed in the grocery trade and national press as the celebrity chef with the highest retail revenue in the UK with sales topping £60 million per annum across his entire brand portfolio. Part of this success can be attributed to increased sales from the outdoor sector and Antony’s partnership with Slemcka (DMS) Ltd which has more than sixty years history in the market supplying to many of the major UK retail groups.
Slemcka’s Sales and Marketing Manager, Richard Gray says “The year on year growth of our AWT barbecue sales is testimony to the halo effect from the success of the entire AWT brand. The reputation and quality of the range helps to reinforce the integrity of the products a retailer offers, and reassures the consumer that he or she is buying the best. This is especially critical in weaning consumers onto quality grills when the market is typified by a huge and often confusing selection of models that are designed to be sold on ‘features’ rather than performance.”
Antony Worrall Thompson says: “I am delighted that my 2008 barbecue range has been successfully received and that we can continue to develop the range as confidence in the brand grows year on year. Barbecuing really is a year round passion of mine and I hope that the increased sales mean that others are also discovering the full potential of bringing the kitchen outdoors by using our high quality and durable barbecues.”
Antony Worrall Thompson is highly visible. A regular presenter of ITV’s Christmas Cooks and Daily Cooks series, Antony also writes weekly food columns for the Saturday Express and Sunday Express Magazine and has three new cookery books set to launch this year to motivate and simplify cooking at home.
Antony’s reputation and brand support assures prospective buyers of the longevity of the brand and the valuable revenue stream it represents in a retailer’s portfolio. The brand is supported by proactive public relations and marketing campaigns to help create demand for the brand within the consumer and trade press.
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