Alexander Rose has spent the last two decades leading the way in product innovation in the outdoor furniture sector, and has many more plans for the future.
Their Stand at Solex 2013, one of the largest in the exhibition, was testament to the choice and variety of products they currently feature in their catalogues and which are available to garden centre retailers throughout the country.
Alexander Rose specialise in sustainable hardwood furniture, hand-crafted weave products and precision Stainless Steel.
What underlines all their collections is a commitment to quality, durability and customer service. Borge Leth, the company’s Managing Director, comments: ‘Our aim is to be recognized worldwide for the quality and design of all our products regardless of price bracket. We want to provide the best for everyone and the current throw-away ethos should be scrapped for good!’.
Alexander Rose was established at the end of 1993 and named after the famous rose ‘Rosa Alexander’ that won an RHS/RNRS Award of Garden Merit the same year.
So how does innovation shine through in Alexander Rose’s designs?
The creation of high-quality products is at the core of Alexander Rose’s design ethos. Under the guide of Borge and Head of Design, Alan Morley, the company strives to provide aesthetic furniture that lasts. Throughout its 20 years, the company has introduced numerous innovations and ranges to the outdoor furniture sector.
These include Broadfield, the first garden bench with curved back slats; Avant, the first range constructed from stainless steel; and the Iroko swing seat, that was another pioneering design also incorporating the curved back slats. One of its more dramatic designs of recent years is the Ocean Lantern, a striking woven pod in an open-weave pattern that can be either freestanding or hung to create a focal point in any outdoor space.
The choice of materials has always played a big role in Alexander Rose’s design process. Woven rattan furniture made at the Alexander Rose factory in the Philippines has becoming increasingly popular year on year. Wooden furniture is still the most popular for the UK market, and the company takes great care to ensure sustainability. Alexander Rose is involved with the Made Aware scheme, and over 95% of its timber is FSC (Forest Stewardship Council) certified.
