Scotts Miracle-Gro has promised more than £6m to advertise its famous brands in 2009 including £1.5m for Weedol MAX, £1.3m for Roundup and £0.5m for Pathclear. This will be supplemented with £1.5m for a new lawn product called EverGreen Mow-It-Less and £1.5m to promote Miracle-Gro feeding and ‘Its Gro Time’.
Plant feeding through a watering can has never been as simple, clean or convenient as with new Miracle-Gro Singles – ready-measure sachets of soluble plant food. The award-winning Miracle-Gro Organic Choice range is expanding with a concentrate Fruit & Vegetable Liquid Plant Food, and Miracle-Gro Organic Choice Potato & Vegetable Gro-Sac.
New lawn care products announced at GLEE include EverGreen Mow-it-Less; a new lawn food that greens and thickens the lawn without the need for extra mowing. Scotts is also launching a price-fighting lawn feed called EverGreen Cut & Feed that will sell at a price to suit most pockets.
Full details of these and many other innovations from Scotts Miracle-Gro are available from their 2009 catalogue and the company website http://www.lovethegarden.com/
